2025-11-22 | Google Prompting Essentials | Design Prompts for Everyday Work Tasks

用生成式AI提升工作效率与创意激发

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2025-06-09 21:24
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https://www.youtube.com/watch?v=DDCIoR-mtrY
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speaker 1: I have to read a lot of research papers for my job. Sometimes I get several sent to me in a single day. And even though I love hearing about everything new happening in my field, there are times when I can't get through every line of every paper. When that happens, I'll upload one of these papers to a generative AI tool and start a conversation I'll prompt for the most important points in the research and then ask follow up questions on information that I'm curious about. It's helped me get familiar with a lot of topics quickly because it's like having a creative on demand assistant that I can have a conversation with. In this module, you're going to learn about the best ways to prompt gen AI tools to help you summarize text, write better emails, level up your brainstorming, build schedules effortlessly, and take meeting notes instantly. Now let's learn more about what you can do with those prompts and how they can benefit you at work to boost your productivity and Spark your creativity.
speaker 2: Hi, I'm Clara, and I'm a product marketing manager on the Gemini team, and I' M1 of your instructors. Before I joined Google, it was a startup founder. And as any founder can tell you, one of the most important and challenging parts of running a startup is getting in touch with investors. I sent out a lot of emails, and sometimes I wouldn't get a response. I spent a lot of time coming up with creative follow up emails in order to get their attention. Generative AI is really good at that sort of thing. GenAI tools can help you draft emails, adjust your tone or style of writing, and give you ideas on how to change your approach. Here's how we can put that to work for you. Let's try this example. Using our prompt framework, we'll add the task, provide context, then evaluate and iterate. This is a useful exercise whether you're a copywriter working on an ad campaign, a speech writer drafting talking points for an executive, or gym manager communicating a schedule change. Let's start with the persona, I'm a gym manager. Next, we'll add in the context and we have a new gym schedule and specify the task, write an email informing our staff of the new schedule. Highlight the fact that the Monday, Wednesday, Friday cardio blast class change from 7:00a.m.to 6:00a.m.. And let's add even more specificity, especially about the content and format of the email, which could include language or tone. Make the email professional and friendly and short so that the readers can skim it quickly. And now let's just paste in the new gym schedule. Here's the new schedule. Okay, this is a really great email to send to the staff. All the information is there about the schedule changes, and it's short and easy to read. But did you know you can ask Gemini to adjust this same output for a new audience? This would be useful if, for example, you wanted your output to be more casual for a small, intimate team, more formal for the executives of the team, or even for a completely different audience. Let's try it. We're going to iterate on our prompt asking Gemini to write an email to the gym members in a more casual tone. We're asking for a new version here with new specifics and context. Now write a concise, consumer facing email with the same information for our gym members and clients. Let's get even more specific. Explain that this new schedule will help us better serve them. And now let's make sure we're clarifying the new tones, make the tone fun, friendly and motivating to reflect the gym's energy and enthusiasm for our members health goals. Include a pun about lifting weights. That's more like it. What a fun email. And it still has all the same information about the schedule changes. With just one extra prompt, we completely altered this email for a new audience without losing the important information. Can you think of a time when you were having trouble figuring out how to get the tone right in something you've written? With some iterations to your task and context, you can tweak your writing to land your message how you want it. Whenever you're drafting any sort of communications with the help of a gen AI tool, make sure the outputs are factual and adjust your prompts so that you receive the information that's most helpful to you. Whenever we hire someone new to join my team, we have a meeting to welcome them. What I've started doing is prompting generative AI for suggestions on fun icebreakers that are engaging even over video cop. I can even generate personalized icebreakers by including fun facts about my new teammate in the prompt. Whether you're leading a team, bonding experience, or thinking of ideas for a work project, you can use gen AI to generate ideas and brainstorm solutions to help you make more informed decisions. Remember, thoughtfully create really excellent inputs. You need to add your tacontext and include relevant references. Then you need to evaluate and iterate. In this lesson, you'll learn how to write prompts to generate ideas with Gemini. Consider this. You need to plan a launch for a new video game. Gemini can help you with everything from brainstorming sales strategies to managing the launch timeline. We'll start with the persona and include the context as well. I'm a marketer for a well known video game producer known for creating immersive story based online video games. I'm planning the launch of a new medieval fantasy role playing game that follows the path of a Young protagonist searching for their missing partner. The game's primary audience is Young adults. The game is reaching the end stages of development, and I need help creating a timeline before it goes live. Then we'll specify the tasks and include the formats, provide a rough timeline for the year leading up to its launch, also provide some pre launch ideas to help generate buzz around the game. Before we check the output, I want to highlight a few important things about this prompt. We've set up the persona. Your company launches video games in the context of medieval fantasy role playing game launch. We've also specified the task, create a timeline for the launch, and provide pre launch ideas to generate buzz. With all that in mind, let's review the output. This is a great start. Sign me up for the contest. While these are cool pre launch ideas, they could use in a little more detail, maybe your team is hoping to promote this game around the world. Let's give Gemini more context and ask us to update the launch events with a global audience in mind. Since we're already in conversation with Gemini, we'll follow up on the prompt we just wrote by adding now provide re launch ideas that will appeal to a global audience of Young adults. There we go. These ideas are suited for a global audience and not to mention seem really fun. I love the idea to include cultural references in the game to relate to players from around the world. Evaluating and iterating is like having a conversation with the gen AI I tool, continually guiding it to generate our desired output. We can all use a little help generating new ideas. How can gen AI I help you with brainstorming at work? Okay, spreadsheets aren't my favorite thing in the world. I'm a creative marketer, so I tried to avoid cells and formulas as much as possible. But there are times when I really need to use spreadsheets to create tables or track a project timeline. So I've started to use generative AI to help me, and it's made creating those tables much easier and less time consuming. No matter where you work, being able to easily turn information into an organized plan can be a massive help. Think of a schedule or project tracker. These documents are so important because they keep team members aware of their rules, les and responsibilities, and keep timelines and deliverables on track. But building them can be a chore. Let's explore how gen AI can help you speed that process along. Let's try this example. You need to create a schedule to plan your employee staffing each week, and want to prompt Gemini to create a table. Here's our task format and context. I have ten employees. Their employee numbers are one through ten. Create a table that tracks weekly staffing. Create columns for day name and shift, morning or afternoon. We also added constraints. There should always be two employees scheduled for the morning shift and two employees scheduled for the afternoon shift. Employees should not be scheduled for a morning shift on the following day after they were scheduled for an afternoon shift. Employees should not be scheduled for both the morning and afternoon shifts on the same day. Every employee should have roughly the same number of total shifts per week. In just a few seconds, gem and I created a staffing schedule in a format that's easy to track. The output includes the constraints we added when prompting, like making sure no one has to work a double shift. Even better, we can export the schedule to Google Sheets to continue working on it. After logging in, we can prompt Gemini in sheets to summarize our schedule, create a new schedule, or even create formulas to quickly analyze the information. But remember to avoid entering any sensitive information that you wouldn't want a tool reviewer to have access to. In this case, we wouldn't want to enter any specific information about employees. That's why we use anonymous employee numbers. Always consult your organization's policies regarding sensitive data and gen AI use before leveraging a gen AI tool for work. My team and I work in Google Docs on a daily basis. Sometimes when I'm editing, I'll realize the writing could be improved, but I'm not sure how to approach it. Instead of staring blankly at my screen, I can prompt Gemini and docs to pull out what I need to suggest something new. To do that, start by logging into docs. You'll need a Google account for this, let's try an example. You receive customer feedback that your company's return policy is too long and confusing. You can paste the return policy into a doc, then prompt Gemini. From there, you can enter the following prompt. Let's specify the task and context, summarize this content to write a clear and concise product return policy, and outline five steps for customers to take in sequential order. Now you have a solid return policy to reference when assisting customers as well as a list of ways customers can begin their returns. There's even more you can do to save time and boost productivity with Gemini and docs. Some days are just so packed with meetings and people and action items in those meetings that it can be hard to keep track of who said what or what you're responsible for. Think about a long meeting you had recently and just how much there was to cover. You might want a transcript, right? You can create one writing Google meet. From there, you can turn to Gemini and docs to help you keep things organized by creating meeting minutes, outlines, a bulleted list, and more. To illustrate how it works, we'll use a transcript generated by gen, AI, I and open up docs. Now let's prompt Gemini making sure to ask for exactly what you need. Using our prompt framework, thoughtfully create really excellent inputs. First, we'll add the task, create meeting minutes for this meeting, then specify the format section the meeting minutes by speaker, and create a bulleted summary of key points made by that speaker. If applicable, highlight action items for each speaker. The meeting notes might be more useful if formatted in a clearer way with more defined roles and responsibilities from the meeting. Let's iterate on our prompt. To achieve that, we'll use the same task.
speaker 1: create meeting .
speaker 2: minutes for this meeting, but we'll change the format and get more specific with what exactly it is we want from the output, create sections based on key points extracted from the minutes. Attribute each key point to a speaker, and then assign action items to the speaker who is most appropriate to complete them. Much better, the action items are clearly displayed, and you have the most important takeaways from each attendee. Now you can use these notes to align with your colleagues on a project, share updates to keep stakeholders informed, help your teammates complete the responsibilities, and monitor the progress of deliverables. When you're doing research, writing a report, or investigating market trends, you're bound to come across some especially complex or lengthy materials. Luckily, a generative AI tool can summarize long blocks of text, extract key insights, and even transform them into new resources. You can also specify your preferred format in your prompt, so you get exactly the type of output you want. What's the report you've been meaning to read, but you haven't had the time to you want to summarize it and pull out key insights. But since the report is so long, you'll have to use a gen AI tool with a long context window. A long context window allows for the processing of a large amount of information in different formats at once. The long context window also enhances the gen AI model's ability to understand and generate more coherent and contextually relevant responses to our props. We'll test this in Google AI studio. Let's open up AI studio and sign in with a Google account. Notice how we can give our prompt a name. This can make it easier to find our prompts later, and it can be useful when sharing prompts with others. Now let's start using the prompting framework. Here's the task, including the format. Summarize this report in an outline. Focus only on the most essential points. Pretty cool, huh? 44 pages of information distilled down into a few points. Let's call this prompt report summary. Long context windows aren't available on every gen AI I tool, so depending on the gen tool you use, it may not be able to analyze long documents. Gen AI technology is dynamic and ever changing, so always double check what features and capabilities are available in the tools you're using. And here's a pro tip in the meantime, if you're using a gen AI I tool that can't handle a large piece of text and you need a summary, break the text up and paste chunks of it in at a time prompt to summarize each chunk, and then ask to summarize the summaries. Whether you're doing research or analyzing reports, getting a summary of what you're reading can help you understand the material in a shorter amount of time. Another pro tip for you, not only can gen AI tools summarize lengthy documents, but they can also explain them to you in different ways. By incorporating a persona, specifying who the audience is, you can personalize the summary for different people. For example, you can ask things like summarize this for someone who isn't great with numbers, or summarize this for a small business owner, or even summarize this using 80 ties movie quotes. Now that you know a few summarizing techniques, let's discuss some more advanced methods you can use to condense information with gen AI I tools. When you ask a gen AI tool to provide a summary, sometimes the initial output is way too broad. You need a bit more detail to make it truly useful to you. A technique called chain of density prompting can help with that. With this method, you get increasingly concise summaries and end up with a chain of refined outputs. Think of it this way. You're working on the perfect elevator pitch for your company. Your first drap is way too long and includes too many details, but as you refine it, it gets shorter and more direct, all without losing the important points you need to get across. Eventually, you land on the perfect elevator pitch quick, direct and effective. Iterating on our last prompt, we want to update the task and format, provide a shorter summary, focusing on the reports, top two to three trends. Mission accomplished. But maybe you want it even shorter. We can get more specific with our prompt to ensure the output not only provides a simpler summary, but is also really targeted to your needs. Let's go shorter. We'll ask for a single sentence. Condense the summary into a single sentence, an even more specific context, highlighting the most dominant trend. Nice. We kept asking it to refine further, and we were direct and specific about the desired output. We can repeat this process until we generate the most useful and helpful outputs for the task. We can even get ahead of these extra iteration steps and ask that the gen AI tool provides multiple, increasingly short iterations in the initial prompt. You might be wondering why we wouldn't get to the shortest output right away. Well, iteration helps us check for hallucinations as we go from something super detailed to an output that's more direct and to the point. It also helps us stay informed about what information is being taken out as the outputs get shorter. Chain of density prompting also works in the other direction. If the output is too short, we can also prompt to increase the length and add more detail. Remember when I ask you to think of a report you haven't found the time to read? Give these prompting techniques a try and discover how quickly you can generate a helpful summary.

最新摘要 (详细摘要)

生成于 2025-06-09 21:26

概览/核心摘要 (Executive Summary)

本内容模块(Google Prompting Essentials Module 2)详细阐述了如何利用生成式AI(GenAI)处理日常工作任务,旨在提升生产力与创造力。核心观点围绕一个通用的提示词框架:“精心构建输入(Thoughtfully create inputs)”,即明确任务(Task)、提供背景(Context)、设定角色(Persona),并结合“评估与迭代(Evaluate and Iterate)”的持续优化过程。

演讲者Clara(Google Gemini团队产品营销经理)通过一系列实际案例,展示了GenAI在五大关键工作场景中的应用:
1. 沟通写作:以健身房经理为例,演示如何为不同受众(员工 vs. 顾客)调整邮件的语气和风格。
2. 创意构思:以游戏发行营销人员为例,展示如何利用AI进行头脑风暴,生成从初步到全球化的营销方案。
3. 组织规划:以创建员工排班表为例,说明如何通过设定具体约束条件,快速生成结构化的表格。
4. 会议管理:演示如何将会议录音转录稿导入Google Docs,并利用Gemini生成不同格式的会议纪要和明确的行动项。
5. 信息处理:介绍了利用长上下文窗口(long context window)总结长篇报告(如44页的文档),并讲解了“密度链提示(Chain of Density Prompting)”这一高级技巧,通过迭代获得从宽泛到极其精炼的多层次摘要。

整个模块强调,有效的AI协作如同一次对话,用户需要通过不断提供更具体的指令来引导AI产出最符合需求的、准确且实用的内容。同时,模块特别强调了数据安全的重要性,提醒用户避免在提示词中输入敏感信息。


核心框架:高效提示词的构建与迭代

所有应用场景均基于一个统一的提示词构建与优化框架,演讲者称之为“精心构建卓越输入(Thoughtfully create really excellent inputs)”。

  • 核心三要素
    1. 任务(Task)/格式(Format):明确指出希望AI完成的具体工作和输出形式(如写邮件、创建表格、生成大纲)。
    2. 背景(Context):提供所有相关的背景信息,如目标受众、项目详情、关键数据等。
    3. 角色(Persona):为AI设定一个身份(如“我是一名健身房经理”),使其能以更贴合场景的口吻和视角进行输出。
  • 优化循环
    • 评估(Evaluate):审查AI的初步输出,判断其是否满足需求。
    • 迭代(Iterate):基于评估结果,通过追问或修改提示词,提供更具体的要求(如改变语气、增加细节、调整受众),引导AI逐步优化输出内容。Clara强调:“评估和迭代就像与GenAI工具进行对话,不断引导它生成我们期望的输出。”

应用一:沟通与写作——撰写与调整邮件

GenAI可以作为强大的写作助手,帮助起草、修改并针对不同受众调整沟通内容。

  • 观点(Clara):作为前初创公司创始人,她曾花费大量时间撰写吸引投资人的邮件。GenAI在此类任务上表现出色。
  • 案例:健身房日程变更通知
    1. 初始任务(对员工)
      • 角色:健身房经理。
      • 背景:发布新的课程表,其中“周一三五的有氧冲击波”课程从早上7点改为6点。
      • 任务:撰写一封专业、友好且简短的邮件通知员工
      • 结果:生成了一封内容清晰、适合内部沟通的邮件。
    2. 迭代任务(对会员)
      • 新背景:邮件受众变为健身房会员
      • 新任务:撰写一封简洁、有趣、友好且激励人心的邮件,体现健身房的活力,并解释日程变更是为了更好地服务会员。
      • 具体要求“Include a pun about lifting weights.”(加入一个关于举重的双关语)。
      • 结果:生成了一封风格完全不同、更具吸引力的客户邮件,同时保留了所有关键信息。
  • 决策与建议
    • 在撰写任何沟通文稿时,都可以通过迭代提示词来精确调整语气和风格。
    • 重要提示:务必核实AI生成内容的事实准确性。

应用二:创意构思——进行项目头脑风暴

GenAI可用于激发新想法、构思解决方案,辅助做出更明智的决策。

  • 观点(Clara):她使用GenAI为新团队成员构思有趣的破冰活动,甚至可以根据新成员的趣闻进行个性化定制。
  • 案例:新视频游戏发布策划
    1. 初始任务
      • 角色:知名游戏公司营销人员。
      • 背景:为一款面向年轻人的中世纪奇幻角色扮演游戏策划上市。
      • 任务:提供一份上市前一年的大致时间线,并构思一些能制造热度的预热活动。
      • 结果:AI提供了不错的初步想法,例如举办竞赛。
    2. 迭代任务
      • 评估:初步想法虽好,但可以更详细,且需要考虑全球市场。
      • 新任务“Now provide pre-launch ideas that will appeal to a global audience of young adults.”(现在提供能吸引全球年轻成年人受众的预热想法)。
      • 结果:生成了更适合全球推广的方案,如“在游戏中加入文化参考元素,以与世界各地的玩家产生共鸣”。
  • 结论:通过迭代追问,可以引导AI从一个基础概念发展出更全面、更具针对性的策略。

应用三:组织与规划——创建表格与日程

GenAI能够将非结构化信息快速转化为有组织的表格、计划或追踪器,节省大量时间。

  • 观点(Clara):作为一名创意营销人员,她不喜歡使用电子表格,但GenAI使创建表格变得简单快捷。
  • 案例:员工排班表
    • 任务与格式:为10名员工(编号1-10)创建一个追踪周排班的表格,包含“日期”、“姓名”和“班次(上午/下午)”三列。
    • 关键约束条件(Constraints)
      1. 每个班次(上午/下午)必须安排2名员工。
      2. 上过下午班的员工,第二天不能安排上午班。
      3. 员工不能在同一天内既上上午班又上下午班。
      4. 每位员工每周的总班次数应大致相等。
    • 结果:AI在几秒内生成了一个符合所有约束条件的排班表。
    • 集成应用:该表格可直接导出至Google Sheets,以便进一步使用Gemini进行数据汇总、创建新表或生成公式分析。
  • 决策与建议:数据安全警告
    > “避免输入任何您不希望工具审查员接触到的敏感信息……在使用GenAI工具处理工作前,请务必查阅您所在组织关于敏感数据和GenAI使用的政策。”
    • 在案例中,使用了匿名的“员工编号”而非真实姓名来保护隐私。

应用四:会议管理——将会议记录转化为行动项

GenAI可以高效处理会议转录稿,提取关键信息并整理成结构化的会议纪要。

  • 工具集成:可以在Google Meet中生成会议转录稿,然后在Google Docs中调用Gemini进行处理。
  • 案例:整理会议转录稿
    1. 初始任务
      • 任务:为会议创建会议纪要。
      • 格式:按发言人分段,用项目符号列表总结每个人的关键观点,并高亮行动项
    2. 迭代任务
      • 评估:初步纪要虽有用,但可以更清晰地定义角色和职责。
      • 新格式“create sections based on key points... Attribute each key point to a speaker, and then assign action items to the speaker who is most appropriate to complete them.”(基于从纪要中提取的关键点创建章节,将每个关键点归属于一位发言人,然后将行动项分配给最适合完成它们的发言人)。
      • 结果:生成了更优化的纪要,行动项清晰地分配给了具体负责人,使跟进和执行更为方便。

应用五:信息处理——总结与提炼复杂文本

GenAI擅长总结长篇复杂材料,提取核心洞见,并能根据需求转换成不同形式的资源。

  • 关键技术:长上下文窗口(Long Context Window)
    • 定义:指AI模型能一次性处理大量信息(文本、多格式)的能力。
    • 优势:能够更好地理解上下文,生成更连贯、相关的回应。
    • 工具示例:Google AI Studio。
    • 案例:将一份44页的报告总结成一个大纲,只关注最核心的要点。
  • 高级技巧:密度链提示(Chain of Density Prompting)
    • 定义:一种通过迭代,让AI生成一系列越来越精炼摘要的方法。
    • 过程
      1. 初次总结:生成一个较详细的摘要。
      2. 迭代1(更短):要求提供一个更短的摘要,例如“focusing on the report's, top two to three trends.”(聚焦于报告的两到三个主要趋势)。
      3. 迭代2(一句话):要求将摘要压缩成一句话,并突出最主要的趋势。
    • 价值
      • 检查幻觉:逐步精炼的过程有助于核实信息,防止AI在高度概括时产生错误。
      • 信息透明:可以清晰地看到在摘要变短的过程中哪些信息被舍弃了。
      • 双向应用:该方法同样可以反向操作,即要求AI为过短的摘要增加更多细节。
  • 专业提示(Pro Tips)
    1. 分块总结:如果使用的工具不支持长上下文窗口,可以将长文本分块粘贴,先分别总结,最后再总结所有摘要。
    2. 个性化总结:通过加入角色(Persona),可以为不同受众定制摘要,如“summarize this for a small business owner”(为小企业主总结)或“summarize this using 80s movie quotes”(用80年代电影台词来总结)。

核心结论

本模块系统地展示了生成式AI在提升工作效率方面的巨大潜力。成功的关键在于掌握“任务-背景-角色”的提示词框架,并善用“评估-迭代”的对话式优化方法。无论是撰写邮件、策划方案,还是处理数据和总结文档,通过向AI提供清晰、具体且不断优化的指令,用户可以将其转变为一个强大的、可定制的“按需创意助手”。同时,时刻注意数据安全和事实核查是负责任使用AI的前提。